Marketing forecasts for online dating

Eli Finkel, a social psychologist at Northwestern University, thinks so.

“These time limits are a very good idea,” Finkel wrote in an e-mail.

We live in an Internet-based society and it’s not surprising that dating has also moved to the virtual space.

In a way, the Internet just reflects our society: you can meet any type of people online, from nerds and snobs to successful businessmen and real rock stars. Online dating business is booming and it’s going to expand even further.

In countries and cultures in which arranged marriages are common, sites such as India's Shaadi and Bharat Matrimony, which boast many millions of clients, are a big hit with young people who want to influence how their marriage partners are chosen.

And a number of sizeable digital matchmakers, including Jiayuan and Zhenai, have risen to prominence in China.

FOR the lovelorn, the new year can be an unhappy time, as they cast envious glances in the direction of lovey-dovey couples at the season's parties.

For online-dating agencies, it is a golden opportunity, as people who have spent the holidays ruminating over unsatisfactory or non-existent love lives log on in their thousands, hoping to find romance—ideally before February 14th.

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Blowing cyberkisses has become a popular pastime in emerging markets too.

Hinge is the latest app to add time limits; after a match, users have 24 hours to start a conversation or the match disappears.

If you do start chatting, you only have 14 days before your conversation vanishes.

These projections are based on the continued integration of the digital world into everyday life.

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That’s a lot of money spent on love, especially if the site is number one.Just ten years ago online dating was considered the last possible step in finding love, and people registered on dating sites were treated as typical losers.

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48 Comments

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  2. eric   •  

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  4. eric   •  

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